There is no better feeling than knowing your product is selling really well, your customers are happy, and your revenue is increasing. Usability will help you reach that state with its wide range of benefits for your end-users, your business, and your developers.
For End-users:
- Increased productivity users achieve their tasks faster and efficiently.
- Notable decrease in user errors less errors means happy and productive user.
- Decrease in training time and costs means users can focus on accomplishing their tasks.
- Increased user satisfaction satisfied users are loyal and will spread the word.
- Increased trust and confidence in the product and the people behind it.
For Business:
- Increased Return on Investment (ROI) The average business metrics improvement after a usability redesign is 83% (Jakob Nielsen) more on ROI of Usability
- Retain more customers.
- Increased sales and revenue the average e-commerce site could increase its sales by 79% with a usability redesign (Jakob Nielson)
- Have a competitive advantage.
- Significant reduction in training costs.
- Significant reduction in development time and costs.
- Significant reduction in support and maintenance costs.
For Developers:
Incorporating usability at the start and during product development will produce an accurate picture of what users really need and expect in the product, and how they will use it. Hence, developers will find that usability..
- Reduces development time and costs.
- Results in accurate, easy to use designs.
- No wondering about where should we put this? How users may use this feature? Do they really need it?
- No last minute changes.
- Faster and structured development without stress.
- Knowledge that users are happy and satisfied with your product.
If you would like to improve the usability of your product, please get in touch.
